6 Attractive Marketing Strategies to Garner More Tourists

The marketing plan drives traffic and potential tourist to the target region. There are ample ways one can promote their business. In this article, IDPTS suggest some great ways for promotion. You will get a good insight into the best marketing strategies attractive better visitors.  

Just as we talk about destination marketing, marketing is more likely promoting a region from a tourism perspective. It is a broader area as compared to destination marketing, where the promotion and marketing are done of an entire region. Unlike destination marketing which speaks about a particular location or a city. 

The sole purpose of marketing states by IDPTS is to make the location popular and an attractive spot. Such that tourist who wishes to travel abroad think about visiting the place because of its great quality marketing strategies. Promotion of IDPTS has one goal; it is to enhance the location’s image and make it more appealing for foreigners. 

Why is Marketing Important?

To succeed in attracting the spot, making sure to highlight the most desirable, travel-worthy, and gorgeousness of the place is very important. IDPTS assumes marketing deals with drawing tourists and creating a tempting urge for travelers to pay a visit. For example, any specific must to visit the location can be highlighted, such that it creates a desire amongst the foreign tourist to considering visiting only to watch what was marketed to them. 

The primary goal of marketing is to make the target location prominent and stand out amongst the other tourist-oriented both in terms of sight-seeing and revenue generation. The visitor must assume the spot over other alternatives, because of the unique, attractive, gorgeous, pleasing, and charming sites that the destination has. The success of marketing can be beneficial to the local airlines, restaurants, entertainment hubs, railways, tour operators, and more.

Who is Responsible for Marketing?

Destination marketing Organization takes the charge of marketing a targeted spot. Moreover,
for those working in the field of tourism management, they are in charge to represent a place as a tourist-friendly spot. They have the role to drive traffic by implementing solid marketing strategies.

But, DMO’s role isn’t merely creating attention amongst the foreign tourist, but to make sure all relevant location related information is provided. Making the information clear and crisp such that tourists have ample knowledge about it. Many hotels, restaurants, and resort people appoint a DMO to promote their business. 

6 Marketing Strategies to Attract More Tourists

Implementing workable IDPTS marketing strategies can make a huge difference. If implemented well it can drive visitors to the target place and help accomplish the key and main objective of a DMO. To get the role, attain colorful results, here are 14 effective marketing strategies to try.

1. Highlight the Main Attraction

One major most crucial step to take is highlighting the destination main attraction spots. Think of them as a feature that you are selling of a product, just that it's a region that you are pitching in your marketing strategies. You can speak of its UNESCO world heritage site, trekking places, beaches, mountains, temples. Some spots that lure large tourist attraction and make the destination more rewarding. 

If a targeted place has a historical monument, architectural landmarks, ancient places, castles these places are bound to gain interest. So, ensure you only portray interesting local sites to the visitors. Try to picture as many attractive locations as possible. 

Creating your website has to be done, and highlight the main attraction of your website. It can be any reputable tour organizer sites, travel agent, that are very known online. Sites like TripAdvisor and other popular ones can be picked for promotion through videos, content, or any other way. Make sure you do a good review of the site first before approaching them to promote your location on your website.

2. Identify your Target Visitors

Knowing your audience will help you make a perfect marketing strategy. You must think of the sole purpose of why a foreign tourist will visit the targeted location? Jot down all the important places that will be of interest to your audience. 

For example, see if the top places are gaining attention for young tourists, or families, couples, or business people. Whether the location is great for trekkers, students, honeymooners, or more. See if the destination is more of a peaceful holiday or a thrilling spot and once you have identified your target group you will be able to make the right marketing strategy accordingly.

You can also lure the destination closer to the targeted destination and work on encouraging the locals of that region. This can be done by highlighting the best road network that makes it easier for the tourist to travel, also how the culture and language and even food is similar. This idea will achieve good response and make your target visitor attract to the location.

Gain all crucial information and details about your target audience. For example, having a website as DMO you can see Google analytics or any other online tool to know more about visitors. Collect key details like their age, gender, basic demographics, background, interest, and what motivates them. 

One can not only gain such information through online mode but other possible ways too. Find out about the average age and type of tourist that visit your place, what is the specialty of the spot, the accommodation type, comfort level, and so on. Once the data is generated, you can use and make the best results out of it.

3. Focus on Branding by Seeking Partnership

Branding is majorly used by all businesses to promote their product and make their business easily identifiable and distinguishable. Branding includes the slogan, logo, design, image, color, and message. The main goal for IDPTS marketing concerning branding is to target the most unique feature of the place that makes it stand out. 

The right marketing technique can reflect the goodness of the region. For example, one can post an attractive image of the location with a tagline that speaks of the location. By encouraging the use of hashtag of the place, it will boost the place importance and people will get familiarize with the location.

Organizations having similar interests as you can be partnered with to gain trust, a new resource, and promote tourism. A great partnership can be done with hotels, resorts, tour and travel agents, operators, entertainment spots, venues, restaurants, and local authorities too. 
Start with marketing strategies to attract a partner for participating in your campaign. Discuss your main goals and motive behind the partnership and make use of amazing advertising methods to garner more visitors that can be interested in your offerings.

4. Create Website with SEO Principles

The convenience internet has provided to gain knowledge and useful information is something that can work on travel planning too. A website specifically about the destination, its places, food, culture, tourism, language, events, etc. can be a great idea. It will communicate about the location and create curious feelings and desires amongst foreign tourists.

This website will provide all sorts of information that can help the traveler plan their trip to the place easily. Do not forget to include information about how to visit, where to stay, food to eat, places to visit, the best time to visit, and more on your website.

A compelling detailed information through a website will go waste until it doesn’t rank on Google. If visitors are unable to find your website when they search for attractive spots to visit, how will they land on you? Therefore, SEO strategy comes into the picture to promote your website. 

With powerful keywords, catchy heading, attractive and engaging content it will improve the overall ranking of the site. Add some good images, make the destination look travel friendly and exciting, make sure relevant keywords are placed that can work well with the ranking.

5. Engagement Marketing with Videos and More

It is when you use the resource to engage people and also deal with interaction. Rather than speaking too much about a region, you can release marketing materials that will do that talking. It allows potential travelers to access information and gain experiences of the specific location. This can be done through social media promotions, sharing experiences, images, and video content in a story form.

Engagement marketing increases the credibility of the place as it is promoted through word of mouth. After all, people tend to rely more on reviews, suggestions, and word of mouth publicity over other promotional option. So, go one step further and give the audience a 360-degree tour of your destination. Allow them to take a personal experience of the region and let them decide what's best for them.

Video marketing works wonders and is one form of entertainment over other marketing strategies. Since videos are shareable and can become trendy in no time, think of promoting through videos. Gorgeous sites can be a capture, local life can be shown, the food, the culture and a blend of everything can be picturized in the video. 

This will not only let visitor understand about the place but let them feel have a virtual experience of the region. You can also take videos of good resorts, hotels, landmarks that are attention-grabbing. 

6. Use Social Media and Attract Influencers

Using social media for promotion is a far better and very interesting option. It can help the message and information get spread across to a vast number of people. Platforms like Facebook, Instagram are the most used social sites good for the promotional post, videos, content as well as contest can be conducted. 

Encourage the use of the hashtag for people who have visited the place, they can share their image, the experience of the region and lure the attention of other prospective tourists. Paid marketing opportunities can be made use of on such social platforms to increase the visibility of the post. This is the best and most useful advantage of social sites.

Another very attractive and interesting marketing stand indirect marketing tactics is the use of popular influencers to promote your location. These influencers can be popular faces like a celebrity, blogger, vlogger, traveler, who have a lot of followers on Facebook and other social sites. The idea is to build trustable factors of the destination amongst the fan and following of the influencer.

Keep in mind that the number of followers of the influencers has to be more, this way they can help the marketing strategy witness maximum visitors. Although, this seems easy to say than doing it, getting the right influencer and convincing them to work for you is a challenge. A little effort, research has to be done to land an ideal influencer worth your time and money. Offer them facilities, and offers like a free trip or discounted stay.

Wrapping It Up

By now, you are already aware of your target audience and the information you wish to add to your website. With the information of different marketing strategies, you have now, make use of this on the right platform. Display marketing can also be chosen to promote your region to the target audience who can be interested in your offerings.

Most DMOs assume the PCC campaign works wonderful and is effective. Google AdWords is also great for placing ads that will be ranked on the top pages of Google with appropriate keywords. So, every time a keyword is searched by a user, your website ranks on the top of their suggestion list. Use remarketing as well, a good technique to reach out to your potential travel seekers. Once you know your target audience, you can easily figure out the best way to promote your destination.

A destination needs to promote what they are good at. A cold climate will attract visitors in summer, to enjoy a cold atmosphere, rain, or snow. Whereas, a place with beaches will be good for winter and summer both, creating an urge to each a sunny beach day. This information can help you create compelling offline marketing strategies very well suited for the target destination.